About Shuey Shing

A family-owned, Australian based importer and distributor of a wide selection of Asian food and kitchenware products.

In the early 1980s, there was a distinct lack of Asian food products in Melbourne. Sensing an opportunity, Mr and Mrs Luu began researching importation into Australia and sourcing reputable rice suppliers, with little English and fewer connections.

By 1983, Shuey Shing proudly received its first shipment of rice into Melbourne. For almost 40 years, the Luu family have grown to become a trusted and ethical importer and wholesale of quality Asian groceries in Australia.

Our extensive experience and market knowledge have enabled us to grow our product range and customer base significantly, as well as expand our distribution network Australia-wide.

Our Vision
To be the leading Australian supplier of Asian products and condiments, with a strong focus on Vietnamese products

Our Mission
We are committed to serving our customers and our communities, from our family to yours.

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